Sports brand Puma has roped in Bollywood actor Ibrahim Ali Khan as brand ambassador to promote its Palermo range of sneakers in the India.
Besides Khan, the campaign film for the range also features actor Ayesha Kanga along with up-and-coming creators and regional influencers. It has been shot across Mumbai, Kolkata and Shillong.
Karthik Balagopalan, Managing Director, Puma India says, the campaign film showcases a versatile and dynamic lifestyle favored by today’s youth. The new Palermo range by Puma captures India’s distinct cosmopolitan street style, he adds.
Named after the Italian city of Palermo, the Palermo sneaker originated in the 1980s UK terrace culture, where football fans revolutionised style with luxury fashion and high-end trainers. The range is available on the brand’s website and retail stores across India.
