Ahead of its store opening in Bengaluru, Swedish home furnishings retailer IKEA has launched an online sales service in the city. The company also plans to open a city-centre store in the city to be more accessible and to connect with customers. The retailer plans to bring a complete omnichannel experience to the city, says Peter Betzel, CEO. The store will be connected to the Nagasandra metro station, supporting faster and greener commute for many people. IKEA's presence in the state will help create employment opportunities, enable skill development and bring best practices in the retail sector. IKEA also plans to expand to more Indian cities to meet the needs of 100 million people in the coming years.
It is expanding presence through online channels. Earlier this month, it entered the Gujarat market by extending its online sales to cities such as Ahmedabad, Surat, and Vadodara. IKEA India opened its first retail store in Hyderabad in August 2018, followed by online stores in Mumbai, Hyderabad and Pune in 2019 as part of its multi-channel approach.
