India’s lingerie market to grow at 13.13% CAGR from 2022-27: IMARC Group Report
24 August 2022, Mumbai
IMARC Group's latest report, titled ‘India Lingerie Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,’ projects, that the Indian lingerie market will grow at 13.13 percent CAGR during 2022-2027.
The lingerie market in India is primarily driven by the increasing preference for personal hygiene. Other factors driving the market include the rising number of female workforce participation across the country, along with consumer preference shifting towards trendy intimate wear, bridal, sports, and regular lingerie products.
In recent years, social and cultural movements, such as inclusivity, diversity, positivity, and sustainability, are significantly supporting the demand for lingerie in India.
Apart from this, the proliferation of organized retail channels across the country is positively influencing the Indian lingerie market. This is attributed to the emergence of numerous stores in specialty formats, hypermarkets/supermarkets, and online lingerie retail stores.
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