Indian apparel retailers go digital with customized apparels

With the pandemic devastating several businesses and industries in 2020, many retail and offline players are offering customized services online like the Cloud, etc. Prominent amongst these is The Pant Project which offers customized trousers at reasonable rates. Each trouser is personalized according to customers’ measurements and their unique styling preferences. They can choose between slim, tapered and regular (relaxed) fit to find a pair of pants that fit perfectly to their body type.

The customers can add a personal touch to each of these trousers and have their initials monogrammed onto the trouser at no additional cost. The Pant Project also provides free consultation by their personal stylists before and after purchase, where clients can consult the stylist on the ideal fabrics, fits, styles and customizations as per their needs.

Similarly, Delhi-based NAAZ- The Designer Boutique offers consultation services virtually through the digital medium. The boutique provides customers with a demo picture and the size chart as well. The products are made to order and of particular sizes and requirements.