Fashion apparel and accessories firm Indian Terrain Fashions is in the process of expanding its retail footprint with the launch of 20 new retail stores in Tier-II and Tier-III cities and towns. The company, which has completed two decades of operations, has opened stores in Hubli, Lucknow, Siwan, Ooty, Ganganagar and Srinagar among others.
With a turnover of Rs 900 crore, Indian Terrain operates over 1,500 stores across formats such as exclusive brand outlets (EBOs), multi-brand outlets (MBOs) and large format stores. The company is focusing more on online sales, having strengthened its e-commerce partnerships with Flipkart, Myntra and Nykaa. It has also revamped own e-commerce website. Its overall online sales are ahead of the pre-pandemic levels. Currently, its contribution of online sales is between 10-12 per cent and it aims to increase this to 25 per cent in the next three years.
