Indifusion amalgamates Indian & Western fashion


20 September 2022, Mumbai:

Indifusion is an amalgamation of Indian tradition with international fashion. The Indo-western brand utilizes design, colors, texture, and fabrics from both Indian and Western sensibilities. The aim is to blend Indian and Western cultures in its apparel. The look is that of a high fashion Indian brand appealing to an international audience. This is for the woman who wants more than what off-the-rack brands can provide her.

Every collection from this brand will showcase not only a signature style but will also explore aspects of India and Indianness that have not been explored in the fashion arena. The brand communication is multi-faceted and spans film, print, outdoor and digital mediums. The campaign features ancient monasteries, magnificent palaces, petal-strewn forest floors, and placid lakes.

This is a brand run by Bestseller India, which has always been at the forefront of getting international fashion to India. With Indifusion, Bestseller intends to expand the portfolio and cater to a larger set audience with Indian fusion wear.

The aim is to make Indifusion a key player in this segment. Bestseller India operates 20 brands, such as women’s western wear labels Only and Vero Moda, and menswear brands Jack & Jones and Selected Homme.

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