Jaypore increases store count across India with a new EBO in Greater Kailash

An artisanal lifestyle brand from Aditya Birla Fashion and Retail, Jaypore has increased its store count across India to 26 with the launch of a new EBO in Greater Kailash. This new store strengthens the brand’s strategy to make ethically sourced, artisan-crafted products more accessible while supporting rural artisans

Spanning 2,360 sq ft across two levels, the store blends contemporary design with traditional Indian aesthetics. Its design integrates architectural elements that help create a functional shopping environment.  Inspired by Punjab’s Phulkari craft, the store’s façade features a perforated geometric lattice that illuminates at night. Finished in terracotta red, the store’s arched entrance, leads into a space focused on craftsmanship.

Manu Gupta, Vice President and Brand Head, Jaypore states, the opening of this flagship store in Greater Kailash marks a pivotal milestone in Jaypore’s journey of growth and evolution. The store is a testament to the brand’s commitment to bringing India’s finest handcrafted products to a wider audience while creating an immersive retail experience.

The launch of this new store’s also boosts Jaypore’s omnichannel strategy besides strengthening s customer accessibility and extending support to over 30 craft clusters across India.

The store’s interiors feature an earthy material palette that complements its artisanal collections. The store boasts of dedicated spaces that highlight the brand’s new collections and artisan stories, while textured wall finishes add a layered dimension. Traditional motifs inspired by Phulkari and Ikat are incorporated into the display units, reinforcing the brand’s connection with Indian crafts.

A staircase with handcrafted Chettinad-inspired tiles connects both levels. Additional design elements of the store include vintage Suzani textiles, hand-painted Mughal butas, and Rabari mirror work. The space is illuminated by natural light streaming through the double-height ceiling, enhancing the contrast between textures and artisanal details. A large display screen showcases visuals and videos highlighting the artisans behind the collections.

The store offers a selection of handcrafted apparel, jewelry, and home décor, with designs incorporating floral block prints, nature-inspired motifs, and handcrafted silver and gold-plated jewelry.