Jaypore opens second Mumbai store in Lower Parel

17 March 2022, Mumbai:

Ethnic wear and lifestyle retailer Jaypore opened its second Mumbai store at Phoenix Palladium in the Lower Parel district.

The new store features a wide range of products retailed on the brand’s online platform.

It has dedicated sections for womenswear, menswear, jewellery, and home.

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One segment of the store is dedicated to saris and features a rainbow selection of traditional weaves.

Another segment is dedicated to men’s classic kurtas while an enclave showcases the brand’s homeware line complete with statues, tableware, and other decorative items.

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The interiors of the store are inspired by temple bells and traditional crafts.

The store showcases its garments on gold racks while central islands are used to display accessories including handbags and shawls.

The store also displays a wide selection of silver jewelry in glass cabinets in its own section.

Having an open, transparent storefront, the store also features large TV screens which exemplify the brand’s ‘modern take on tradition’ aesthetic.

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