Jaypore opens store in New Delhi to showcase latest clothing collection
04 March 2025, Mumbai
Fashion and lifestyle brand specializing in Indian crafts, Jaypore has opened its latest store in Greater Kailash, New Delhi. Designed to celebrate India’s artisan tradition, this expansive brick-and-mortar store showcases Jaypore's latest clothing, jewelry, accessories and home goods collections.
Boasting warm-toned interiors, the New Delhi store houses distinct sections for each of the product categories. It displays men's and women's ethnic wear, including kurtas, sarees, and waistcoats, on gold-finished racks throughout the space.
A highlight of this store is a section dedicated to Indian handicrafts. Displaying various embroidered art pieces, including Rabari and Suzani embroidery on the walls, this section emphasizes Jaypore's connections to craft communities across India.
Jaypore recently also launched its ‘Kalini’ clothing collection, which utilizes Kala cotton to create minimalist, loose-fitting fusion outfits, according to the brand's website. Jaypore operates retail stores across India and also sells its products through its direct-to-consumer e-commerce platform.
