Jisora launches first ready-to-wear collection for young girls

14 December 2024, Mumbai

Expanding its portfolio to include kidswear, Jaipur-based fashion brand Jisora has launched its first ready-to wear collection for young girls.

Catering to toddlers and pre-teens, the collection blends playful designs with practical comfort. Featuring a mix of printed cotton sets and stylish statement dresses, the range reflects the brand’s signature fusion style.

The collection aims to bring the same level of craftsmanship and attention to detail from the brand’s womenswear into fun, stylish and comfortable kids’ clothing, says Kavya Sethi, Co-Founder, Jisora. The collection adapts Jisora’s signature loose, feminine silhouettes into playful designs for girls. It adopts ethnic-inspired prints in loose-fitting sets and frilly dresses besides using Russian silk materials and shibori techniques.

Priced between Rs 1,798 and Rs 3,198, the collection is available exclusively through Jisora’s direct-to-consumer e-commerce platform. Also featuring women’s loungewear, western wear, winter wear, and co-ord sets, the store offers shipping across India and internationally.

Founded in 2021 by siblings Kushboo, Kavya, Mehul, and Tushkar Sethi, Jisora is inspired by their family’s rich history in the clothing industry. Dedicated to ‘empowering women through comfortable fashion,’ the brand continues to bring this ethos into its new children’s wear line.

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