26 October 2024, Mumbai
Ethnic wear brand Kalpraag has launched an affordable luxury collection titled, ‘Nayaab’ in India.
With its name translating to ‘rate’ or ‘precious’ in India, the collection includes a range of kurta and Jodhpuri sets that blend traditional silhouettes with contemporary artistic designs. Mayank Jain, Founder, Kalpraag, says, the design of each of these garments pieces is inspired by India's cultural legacy.
Some of the collection’s outstanding features are its fabric patterns and silhouettes, which differ from the usual ethnic wear patterns available in the market. These represent a rare fusion of heritage and contemporary aesthetics that resonate with the new generation of fashion-forward buyers, adds Jain.
Committed to offer a bespoke, made-to-measure experience at accessible price points, Kalpraag adopts a direct-to-consumer model to deliver custom-fitted garments at affordable rates. The brand’s manufacturing expertise and a focus on craftsmanship enables it to offer high-quality, tailored garments at unmatched value, explains Jain.
Kalpraag’s sustainable and consumer-friendly approach also sets it apart from other brands in the market. The brand uses only pure fabrics combined with a made-to-measure model to guarantee a perfect fit, and also reduce waste.
