Kiaayo unveils Spring/Summer collection at Bombay Times Fashion Week

Renowned fashion brand Kiaayo unveiled its latest Spring/Summer collection, Adira at the Bombay Times Fashion Week in Mumbai.

A testament to the fusion of traditional Indian craftsmanship with contemporary global designs, Adira encompasses an array of garments and accessories. Each piece of the collection, from elegant coats and coordinated sets to graceful sarees and resort wear, reflects the meticulous artistry of Kutch workers.

Bhavna, Founder, Kiaayo, states, the Adira collection embodies creativity and resilience, echoing the centuries-old traditions of Kutch. With a deep-rooted commitment to honoring heritage while embracing modernity, Bhavna emphasised that Adira is tailored for the vibrant, empowered women of today.

Drawing inspiration from the rich cultural tapestry of Kutch, the collection seamlessly integrates traditional techniques with innovative twists. Bhavna highlights Kiaayo's dedication to captivating audiences and solidifying its position as a frontrunner in the fashion industry.

Originating from Kutch, Kiaayo is a beacon of empowerment fueled by the remarkable skills of its artisans. With a workforce comprising over 90 per cent women, Kiaayo champions gender equality while preserving the region's artistic legacy.

Diving into Kutch's rich heritage boasting around 32 distinct art forms, Kiaayo's unwavering support for local artisans and their craftsmanship shines through in every collection. Through the harmonious blend of Eastern traditions and Western influences, Kiaayo continues to redefine contemporary fashion with its distinctive offerings.