Kidswear brand Include to enhance supply chain with $1.5 million investment

Gurugram-based kidswear brand Includ plans to enhance its supply chain, develop in-house technology and increase brand awareness with the $1.5 million capital raised in a seed funding round led by Incubate Fund Asia.

The company also plans to acquire new technologies to vertically integrate with its suppliers and build a robust and efficient supply chain. For this, Includ aims to develop its front-end platform and mobile application to ensure a seamless shopping experience for customers. Additionally, the company will use the funds to implement effective marketing and brand strategies.

Founded in 2023 by Ashwin Rastogi, Includ offers a wide range of clothing options to children aged between 0 to 14 years old.

India’s kidswear market is experiencing a dynamic shift with a rapid growth in demand for in-trend clothing in affordable premium segment being witnessed.

With its innovative collections, Includ aims to empower kids to embrace their individuality while offering parents quality and affordability, says Ashwin Rastogi, Founder, Includ.

The company ensures every piece of clothing it creates is not just fashionable but also safe and environment-friendly by using sustainable materials and ethical manufacturing practices.