Kidswear brand Mamas & Papas appoints new CFO

Kidswear and nursery brand Mamas & Papas has appointed Sarah Ashby as its new Chief Financial Officer.

Prior to joining Mamas & Papas, Ashby was engaged as a senior director of finance for projects and M&A at Asda. She has also been responsible for managing the finances of the large supermarket chain’s George clothes brand in addition to its apparel and general retail departments.

A founder and President of the Oxford Women in Business club, Ashby has also held comparable senior and director finance posts at Pladis Global, The Kraft Heinz Company, and Procter & Gamble.

Her appointment follows Mamas & Papas announcement of an accelerated expansion strategy after registering a 17 per cent increase in revenue for the 13-week period ending on December 31, 2023.

The retailer’s profits increased by an additional 50 per cent during this period. This growth was observed in all of its business’s channels including the brand-owned stores, concessions, and internet platform.