Koovs collaborates with Blue Saint for affordable activewear

Online fashion marketplace Koovs and British design house Blue Saint have jointly launched an affordable activewear collection called One/Zero. The collection offers a range of shorts, vests, tops, leggings, joggers, sports bras and jackets for both men and women. It strengthens Koovs position as India’s most affordable fashion destination for young adults.

Koovs launches a private label collection each month from its team of talented designers based at their London fashion lab. It is also the only Indian e-tailer to collaborate on one-of-a-kind capsule collections with the biggest names in global fashion.

Blue Saint is a sustainable clothing manufacturer that supplies multinational fashion brands such as ASOS, Topshop, and Urban Outfitters. The company captures grunge, punk and indie styles in its casual cool range of off-duty pieces.