Lifestyle brand Laura Ashley adopt licensing model for India debut
23 August 2024, Mumbai
Iconic British lifestyle brand Laura Ashley plans to adopt the licensing route to foray into the Indian market next year.
The brand will make its India debut in partnership with the licensing agency, Bradford License India .It will establish partnerships through licensing across relevant product categories in the country.
To be launched in India in early 2024, the brand will focus on categories such as textiles and soft furnishings, wallpaper, furniture, and upholstery. It will also introduce a variety of products in the country through a licensing model that further develops through multiple retail channels, including exclusive brand outlets and online platforms.
