Lingerie brand Soie explores activewear with a new range for women
Expanding its product range, the lingerie brand from Ginza Industries, Soie, has launched an activewear line for women, designed for a multitude of sports. The line has gone live across Soie’s offline sales points and on its direct to customer e-commerce store.
Innovatively designed, the activewear range is made from high-quality materials to enhance fitness enthusiasts’ focus on workout and improve their comfort and confidence. Created with thoughtful details, the sporty collection is not only luxurious but also exceptionally functional.
Priced between Rs 840 to Rs 1,890, the collection offers garments pieces such as leggings, sports bras, crop tops, and cycling shorts. Made from fast-dry textiles, these garments are further adorned with colorful prints and comfort driven silhouettes.
The active wear line is available in all inclusive sizes in order to cater to all body types, according to the label. It has been designed specifically for sports and activities including cycling, basketball, yoga, tennis, badminton, and pilates among others.
Launched in 2011, Soie is currently present in over 1,000 multi-brand stores in India. The brand donates donates 2 per cent of its revenues to support tribal education projects as part of its commitment to social development
