‘Luxury of Kashmir’ bags the ‘most promising brand’ title for promotion of fusion apparel
02 September 2024, Mumbai
Luxury of Kashmir, a luxury fashion brand by designer Aarti Chowdhary, was awarded with the title of ‘Most Promising Fashion Brand, at the New Age Business Summit for its commitment to promote fusion apparel that seamlessly blends traditional craftsmanship with contemporary fashion demands.
The brand not only emerged as an industry leader but also earned Chowdhary a feature on the cover of The Business Ascent magazine, marking a significant milestone in her journey.
Held at the Hilton Garden Inn in Lucknow, the New Age Business Summit attracted over 200 business leaders and educators from across India. Focusing on theme, ‘Inspire, Integrate, Innovate,’ the summit featured distinguished guests, including Prof (Dr) Dinesh Sharma, Former Deputy Chief Minister, Uttar Pradesh and Member of Parliament, Awanish Kumar Awasthi, Chief Advisor to the Chief Minister of Uttar Pradesh, and Jitendra Kumar Dubey, Additional DCP, Commissione rate Lucknow. A highlight of the event was the launch of The Business Ascent magazine by Prof (Dr) Dinesh Sharma and Awanish Kumar Awasthi.
The summit also featured a panel discussion on ‘The Role of Resilience in Nurturing an Entrepreneurial Mindset,’ where experts shared valuable insights.
The brand, ‘Luxury of Kashmir’ specialises in high-end, handcrafted products that showcase the rich heritage and craftsmanship of Kashmir. The brand is renowned for its exquisite shawls, pashminas, and other textile products, often made from the finest materials like pure pashmina wool, silk, and intricate embroideries.
