Macho Sporto ropes in Bollywood actor Sidharth Malhotra as new brand ambassador

Bollywood actor Sidharth Malhotra has been roped by the renowned innerwear brand, Macho Sporto, as its latest brand ambassador. In a move that signifies a fusion of style and comfort, Malhotra will feature in the brand's advertising campaign titled ‘Yeh toh bada toing hai’, which includes an exciting television commercial.

Malhotra states, Macho Sporto has carved a niche for itself in households across the nation with its ethos of innovation and dedication to quality aligning seamlessly with my own values.

Navinn Seksaria, Managing Director, JG Hosiery, Macho Sporto's parent company, adds, Malhotra’s magnetic charm and youthful appeal perfectly embody the essence of Macho Sporto. His inclusion in the brand’s new campaign promises to infuse a fresh perspective, elevating the brand to new heights of 'Toing' excitement.”

Renowned as one of India’s premier innerwear brands, Macho Sporto boasts a wide retail presence across outlets, multi-brand stores, and popular e-commerce platforms. With Malhotra onboard, the brand is poised to captivate audiences with its winning combination of style and substance.