23 August 2024, Mumbai
A business-to-customer fashion events company, Marriage Mantra plans to host Diwali-themed shopping exhibitions in Dubai and Mumbai in October this year. Designed to introduce Indian brands to new customer segments, these events will emphasise on the festive and wedding seasons.
Titled the ‘Parineeti’ women’s shopping fair, the first shopping fair will be held from Oct 6, 2024, at the Taj Business Bay in Dubai. This fair will showcase a wide range of products, including women’s occasion wear, ethnic and traditional clothing, jewelry, accessories, footwear, and handbags.
Featuring a diverse selection of Indian brands—some making their debut in Dubai—the event offers non-resident Indians a chance to complete their Diwali and wedding shopping while discovering new labels. The event will be organised in partnership with Its Her Way, with participating brands such as Espee Designer Jewelry.
After Dubai, Marriage Mantra will move to Mumbai on Oct 17 for the ‘Pink Almari’ shopping fair at Blue Sea in Worli. This event will highlight premium brands, offering a broad selection of festive and bridal goods.
The shopping tour will wrap up with another Parineeti fair on Oct 19 at the Novotel Mumbai Juhu Beach Hotel. Marriage Mantra has previously held successful events at this venue, including a July fair that featured brands like Rayz by Naushiinaa, Raps Creations, Kohe, SeemaPatwa, Om Creation, and Threadful Arts, etc.
