Media Expo, Mumbai'22: Introduces new category on 'labelling'

22 February 2022, Mumbai:

Tending to the evolving needs of the advertising industry in the post-lockdown era, Media Expo is set to introduce an entirely new product category on labelling and packaging technology at its next edition in Mumbai.

Slated to be held in May, the trade fair will unite buyers and industry stakeholders for product sourcing and B2B interactions. Media Expo has consistently proven to be a leading exhibition for advertising and creative field professionals to converge, network and build trade alliances.

It has been home to some of the latest technology showcases in printing, signage, retail displays, finishing and fabrication as well as consumables and media. This year, the organiser – Messe Frankfurt India is looking forward to up the tempo by introducing a brand-new category on ‘labelling’ during the 48th edition of Media Expo at Bombay Exhibition Centre, Goregaon from 12 – 14 May 2022.

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The quality of labelling and packaging is one of the crucial factors that can influence a consumer’s buying choices and makes a significant difference in today’s world where brands are constantly competing against each other.

Media Expo’s new product section will encompass various label printing technologies and materials for the flexible printing and packaging segments, giving business visitors a much broader value and brand new variety of products to include in their arsenal of branding tools.

Leading manufacturers of large-format printing technology, HP India and Mehta Cad Cam will be introducing their most advanced labelling and packaging production technologies for the very first time on the show floor of Media Expo.

Commenting on the changes ensuing in advertising sector, Mr Raj Manek, Executive Director and Board Member, Messe Frankfurt Asia Holdings Ltd, shared: “The manner in which advertising and brand content is consumed and perceived has drastically changed over the last few years.

Today, digital and physical advertising mediums have become two-sides of the same coin and go hand-in-hand in delivering better reach and impact of a brand over its audience.

Nonetheless, just as digital advertising keeps evolving, it is also crucial for the physical advertising segment players to keep discovering new technology and channels to suit the preferences of modern consumers.”

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