Kingdom of White, India's pioneering all-white men's apparel brand, recently inaugurated its newest menswear haven in Kochi, housed on the first floor of Lulu Mall.
This strategic move aims to foster a deeper connection with the city's dynamic shoppers. Vineet Haralalka, the brand's CEO, calling this expansion a pivotal moment for the brand.
The store boasts a diverse range, from ethnic and fusion to western wear, featuring premium linen, cotton garments, loungewear, Indie wear, and co-ord sets. The pricing, ranging from Rs 999 to Rs 3,499, ensures accessibility for all.
Established in 2021, Kingdom of White promotes white as a versatile expression for contemporary men, available both in physical stores and through their direct-to-customer e-commerce platform.
