Mini Klub launches new COCO store in Surat

Leading Indian brand in premium kidswear, Mini Klub has opened its latest Company-Owned Company-Operated (COCO) store in Surat.

Located on the on LP Savani Road, latest store marks a significant step in the brand's retail expansion strategy, emphasizing its dedication to providing thoughtfully designed, high-quality apparel for children throughout India.

The newly inaugurated store aims to meet the increasing demand for stylish, comfortable, and responsibly made clothing for newborns, infants, toddlers, and children up to 8 years old.

The launch of this new store is a testament to the brand’s relentless efforts and the trust customers place in it. Becoming a part of its shoppers’ daily lives, the brand aims to offer them a promise of comfort, safety, and style for every child, says a spokesperson from the company.

Founded in 2013, Mini Klub is part of First Steps Babywear, a division of the India Knit Fair Group. The brand has quickly gained prominence for its extensive product portfolio, which includes bodysuits, sleepwear, tops, bottoms, dresses, outerwear, and accessories. All products are designed to meet international quality and safety standards. Mini Klub is renowned for its use of soft, breathable fabrics and sustainable production methods, making it a preferred choice for parents seeking the best for their children.

Mini Klub currently boasts a growing retail footprint with over 100 EBOs and a strong presence in major large-format stores like Shoppers Stop, Lifestyle, and Reliance Trends. The brand also reaches customers through leading e-commerce platforms such as Amazon, Flipkart, Myntra, and its official website.

With the launch of the Surat COCO store, Mini Klub reaffirms its mission to enhance the accessibility of premium kidswear across India, while continuing to innovate and set new benchmarks in the children’s apparel segment.