24 July 2024, Mumbai
A brand renowned for its premium suiting and shirting fabrics Mistair has named Aditya Roy Kapur as its new brand ambassador. Blending timeless elegance with modern flair, Mistair offers fabrics featuring specialty weaves, finishes, and textures suitable for any formal or social occasion.
Over the years, Mistair has garnered popularity across various demographics. The brand’s identity aligns perfectly with style and youthful energy embodied by Kapoor, says Ramesh Poddar, Chairman and Managing Director of Siyaram's, Together, Mistair and Kapur aim to inspire men nationwide to embrace sophisticated style and elevate their fashion sense, he adds.
Echoing Poddar’s views, Kapur says, the brand’s new collection offers designs that exude sophistication with a touch of modern flair. It combines classic elegance with contemporary trends, making it ideal for the modern man who values both tradition and innovation.
As the new face of Mistair, Kapur's charisma and fashion sense are set to captivate audiences, further cementing Mistair's reputation for delivering the finest in fashion.
