15 June 2022, Mumbai:
According to the DinarStandard State of Global Islamic Economy Report 2022, recovering from its pandemic lows, modest clothing grew by 5.7 percent in 2021 to $295 billion and is expected to grow at 6.1 per cent CAGR to reach $375 billion by 2025.
The opening of new outlets by independent apparel brands coupled with growing online retailing is increasing the prospects for the Indian modest fashion industry.
Nighat Ahmad, Founder, the House of THL says, modest clothing helps women cover their bodies to limit skin exposure. Ahmad launched her brand in Kanpur at a time when modest clothing brands had only recently raised a profile in the country. The store was later rechristened House of THL based on her three daughters’ initials.
Ahmad currently sells her products in India as well as to a large United Arab Emirates (UAE)-based clientele. She is one of five Indian designers to be on board the Middle Eastern luxury giant website Ounasss.ae and Store 1422.
