Monte Carlo to expand customer engagement in partnership with Salesforce
11 September 2024, Mumbai
Fashion brand Monte Carlo has collaborated with Sales force to expand customer engagement initiatives across multiple platforms. This partnership helps transform Monte Carlo into a digital-first, data-driven brand by leveraging Sales force’s advanced technology.
Monte Carlo will utilize Salesforce’s Data Cloud to develop a unified view of every customer. This will enable the brand to streamline operations and drive efficiencies across all communication channels. This holistic approach also will enhance the brand’s customer interactions and help provide more personalised experiences.
Sandeep Jain, Executive Director, Monte Carlo Fashions, says, the brand’s partnership with Sales force strengthens its commitment to deliver superior customer experiences. Embracing Sales force’s cutting-edge technology allows the brand to optimize operations, deliver personalised experiences, and drive overall business growth.
Aditi Sharma, Regional Vice President –Retail, Sales force India, adds, the aligning of Monte Carlo’s innovative vision with the Sales force technology will help enhance its customer engagement, achieve operational excellence, and foster sustainable growth.”
Consolidating its position in the Indian fashion market, Monte Carlo retails its products through a vast network of exclusive brand outlets, national retail chains, and major e-commerce platforms.
