Moomin makes India debut in partnership with Bradford License India
02 June, Mumbai 2025
Finnish lifestyle brand Moomin has forayed into the Indian market in a strategic licensing partnership with Bradford License India. This collaboration will introduce the iconic cartoon characters, created by author and artist Tove Jansson, to one of the world's fastest-growing consumer markets for storytelling brands.
This collaboration will capitalize on the increasing demand for emotionally resonant and design-driven brands, as per a report by the Indian Retailer Bureau. Moomin's distinctive visual identity and appeal across generations are expected to drive expansion across premium lifestyle categories, apparel, gifting, and experiential retail formats
Bradford License India looks forward to collaborating with innovative partners who see value in building something meaningful and lasting, says Gaurva Marya, Chairman, Bradford License India. Moomin represents everything that makes a character brand timeless: a strong narrative, an emotionally engaging world, and relevance across generations, he adds.
Roleff Kråkström, Managing Director, Moomin Characters, avers, India has an unmatched market potential, and Bradford License India will help Moomin grow its presence in this region.
Boasting a legacy spanning generations and a fanbase in over 100 countries, the brand Moomin markets itself on themes of kindness, curiosity, and inclusion. Having evolved from books and animation, Moomin has become a global lifestyle brand, now encompassing home décor, fashion, stationery, collectibles, and fast-moving consumer goods.
