Mothercare teams up with Ed-a-Mamma for new collection

Leading retailer of the global heritage baby clothing and essentials brand, Mothercare has teamed up with Ed-a-Mamma, a sustainable kids and maternity wear brand, to retail its maternity and nursing wear collection at select Mothercare stores across India, along with their websites.

More about brand

This strategic association will allow Ed-a-Mamma to expand its offline presence across India.

Offering a wide range of dresses, shirts, tops, and lounge sets made of sustainable fabrics including lyocell, linen, cotton dobby, and poplin, Ed-a-Mamma's new maternity collection has been thoughtfully designed for everyday use through all stages of motherhood.

Priced from Rs 1,299 onwards, Ed-a-Mamma’s maternity and nursing wear range will be available in select Mothercare stores across India.

Eco-coscious pitch

Made with natural fiber-based biodegradable fabrics, safe AZO-free dyes, nickel-free trims, and plastic-free buttons, the range has Y plackets and front openings