31 October 2022, Mumbai:
India’s first new-age saree brand featuring Deepika Padukone.
Explaining the thought behind the launch of this brand, Mr. Rajnikant Sabnavis, Chief Marketing Officer, Grasim Industries (Pulp and Fiber), said, I am hoping to see a much larger shift in the perception and adaptability to sarees especially among the younger generation and urban women. “Aimed at perceiving sarees as the new “cool” and making it the preferred attire for the modern Indian women".
Designers Abir and Nanki added, “The new edit is inspired by all things nature with colors that are a mix of bright and light. The fabrics made from natural materials breathe well and at the same time look luxe".
The new collection is available now at five stores in India’s top cities; Delhi, Mumbai and Bangalore, alongside all leading ecommerce portals.
Navyasa by LIVA new collection aims to perceive sarees as the new cool. The brand is an ode to true contemporary, cosmopolitan Indian women who believe that style is a combination of fashion and comfort.
