16 August 2024, Mumbai
Mumbai based NeceSera is disrupting India’s loungewear market with a focus on quality, sustainability, and customer satisfaction. Founded by sisters Riddhi and Sudiksha Jain, the brand leverages its family’s manufacturing expertise to deliver premium loungewear
Recognizing a gap in the market for comfortable, high-quality loungewear, the sisters launched NeceSera. The brand has quickly gained traction by prioritizing sustainability through the use of organic cotton and water conservation, and by building a loyal customer base through influencer partnerships.
Unlike many startups, NeceSera has opted for a bootstrapped growth model, focusing on profitability and steady expansion rather than rapid scaling. This approach has allowed the brand to maintain control over its operations and ensure consistent product quality.
With the Indian women’s wear market poised for significant growth, NeceSera is well-positioned to expand its product range and distribution channels. The brand plans to enter offline retail through shop-in-shop formats and introduce new product categories. As the sisters emphasize, their commitment to local manufacturing, coupled with international design influences, will be key to the brand’s continued success.
