26 December 2024, Mumbai
Strengthening its presence in the country, New Balance has launched its premium Made in USA and Made in UK collections in India.
Currently available at the brand’s stores in Mumbai, and Bengaluru, these collections showcase the brand’s artistic skills and its cultural heritage.
Reflecting the brand’s independent spirit, the Made in USA collection combines advanced technology with timeless design. Manufactured in five US factories and one factory in the UK, the collection emphasises on the importance of good quality materials, and meticulous craftsmanship to ensure each of the brand’s shoes meets high standards of durability and style.
With a legacy spanning over 75 years, the Made in USA collection reflects the expertise of American footwear designers. Teddy Santis, Founder, Aime Leon, a lifestyle brand launches these seasonal collection as the brand’s Creative Director. The brand’s shoes are available in five colors—Grey, Navy with White, Black with White, Sulphur, and Grey Black.
A testament to New Balance’s innovation and craftsmanship since 1982, the Made in UK collection features a modernised profile with materials like pigskin suede and mesh, it incorporates FuelCell cushioning for added comfort. This range offers the 991 footwear model in six colors, such as Black with Smoked Pearl and Silver, Dove with Alloy and Silver, and Coco Mocca with Off White.
The launch of these collections in India, helps New Balance is strengthen its retail presence in the country, besides providing consumers with an access to high-quality, heritage-inspired footwear.
