NIFT's VisionNxt, revolutionizing India's fashion industry with AI and EI

27 January 2025, Mumbai

The National Institute of Fashion Technology (NIFT) is pioneering a revolution in the Indian fashion industry with the launch of VisionNxt, India's first AI and EI-driven fashion forecasting platform. This groundbreaking initiative, supported by the Ministry of Textiles, was officially unveiled at a promotional event held on January 8, in Mumbai.

The rise of AI and Emotional Intelligence (EI) technologies, combined with the growing availability of data, has opened new possibilities for fashion forecasting, enabling more precise and informed predictions. In India, the unique and complex nature of the fashion market highlights the need for localized insights tailored to its specific demands. Additionally, the increasing consumer focus on sustainability and ethical fashion is pushing businesses to adapt their practices to meet these evolving expectations. VisionNxt promises to transform the Indian fashion landscape by providing designers, brands, retailers, artisans, and weavers with the tools and insights they need to stay ahead of the curve.

VisionNxt objectives

Empower the fashion industry: VisionNxt aims to equip stakeholders with cutting-edge trend forecasting capabilities, enabling them to anticipate and respond to evolving consumer preferences.

Drive innovation: By integrating AI and EI, VisionNxt will provide a unique and comprehensive understanding of the Indian fashion market, fostering innovation and creativity.

Promote sustainability: VisionNxt will encourage sustainable practices by providing insights into responsible consumption and production patterns.

Enhance global competitiveness: By providing access to global trends and best practices, VisionNxt will help Indian businesses compete more effectively in the international market.

A cutting-edge platform VisionNxt is dedicated to redefining trend forecasting and innovation in India's fashion and retail market. At its heart lies the VisionNxt प्रयोगशाला, a research lab driving groundbreaking studies and insights for the industry. The flagship Paridhi 24x25 bilingual trend book serves as a visionary guide to emerging trends shaping fashion and lifestyle sectors. An Indigenous AI Deep Learning Model powers the platform, analyzing vast datasets to identify new trends with precision.

To empower industry professionals, VisionNxt will collaborate with NIFT to conduct workshops and seminars on integrating AI and Emotional Intelligence (EI) into fashion forecasting. It also offers consultancy services to help businesses develop data-driven strategies and understand consumer behavior deeply. Academic integration is another key aspect, with NIFT incorporating VisionNxt into its curriculum through courses on trend forecasting and fashion technology.

The platform leverages advanced AI-powered tools like image recognition and predictive analytics to decode consumer preferences, design patterns, and age-group trends. Its extensive dataset, featuring over 70,000 primary apparel images and 280,000 secondary images, enables a detailed analysis of key apparel attributes, providing unparalleled insights for the industry.

Industry impact

VisionNxt is set to transform the fashion industry by driving up efficiency through optimized design, production, and marketing processes, ultimately reducing costs for businesses. By offering access to extensive data and insights, it will foster enhanced creativity and inspire new ideas. The platform equips Indian businesses to compete more effectively in the global market by providing the tools and knowledge needed to stay ahead of trends, while also promoting sustainable growth through insights into responsible consumption and production patterns.

Additionally, VisionNxt democratizes trend forecasting, making it accessible to small-scale artisans and weavers, and bridges the gap between traditional craftsmanship and modern market demands, ensuring a harmonious blend of tradition and innovation.

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