Nitya Bajaj makes menswear debut with launch of new festive collection in Delhi
17 September 2024, Mumbai
Designer Nitya Bajaj has made her debut in the menswear market with the launch of her first-ever men’s festive collection, ‘Ajrakh,’ in Delhi. Known for her elegant and bold designs in womenswear, Bajaj has now expanded her creative vision to cater to modern men who appreciate tradition with a contemporary twist.
The launch event took place with a glamorous fashion show at the Claridges Hotel, where actor Rohit Bose Roy graced the runway as the showstopper. He wore an exclusive, limited-edition Indigo Ajrakh striped kurta, intricately embellished with sequins and beadwork, showcasing the detailed craftsmanship that defines the collection.
Inspired by the centuries-old hand-block printing technique from Gujarat, ‘Ajrakh,’ features a traditional yet modern array of festive wear for men. The collection includes a diverse range of kurtas, sherwanis, jackets, and other statement pieces. The use of Indigo, intricate prints, and embellished detailing highlights the fusion of heritage textiles with contemporary silhouettes, creating a collection that resonates with men who value individuality and cultural richness.
Nitya Bajaj emphasises, the collection has been reimagined for the modern man who cherishes tradition but seeks unique, updated styles that express his personal identity. Its mix of hand woven fabrics, intricate embroidery, and timeless cuts has garnered an overwhelming response from the audience, who praised its blend of tradition and modernity.
The ‘Ajrakh’ collection is available for purchase exclusively through Nitya Bajaj’s official e-commerce website, making it accessible to a wider audience keen on wearing designer festive wear.
