Niyara India launches e-commerce store to make premium fashion available to Indian women
A premium women’s fashion brand, Niyara India launched its exclusive online store on Oct 12, 2024, with a mission to deliver high-quality, stylish, and accessible fashion to modern Indian women. With India’s fashion industry projected to reach $100 billion by 2030, Niyara is poised to offer designs that blend luxury, comfort, and empowerment.
Featuring a variety of evening gowns, dresses, shirts, trousers, etc, the Niyara collection offers elegant workwear, casual wear, and signature gowns for special events. Designed with high-end fabrics and intricate detailing, the garments blend luxury and comfort in equal measure. Through this collection, Niyara India aims to offer women fashion that helps them express their individuality with confidence.
Targeting the rapidly growing online fashion market in India, Niyara India expects a turnover of Rs 5 crore in its first year. The brand launched with online retail, collaborations, and targeted marketing campaigns aimed at reaching fashion-forward consumers. Its online store makes globally inspired, premium fashion more accessible to Indian women, says Manasi Shetty, Director and CEO.
Under Shetty’s leadership, Niyara India aims to redefine the standards of premium fashion by making stylish, high-quality clothing accessible to women across the country.
