08 August 2024, Mumbai
To revamp its appeal and offer trendy apparel for various occasions, India’s leading men’s garment brand, Oxemberg has roped in Indian actor-producer RanaDaggubati as the new face.
Known for his roles in blockbuster films like Baahubali and Netflix’s Rana Naidu, Daggubati'sis popular amongst the youth, his fame helping Oxemberg connect with fashion-conscious audiences.
Designed by the brand’s team in collaboration with D&A and Barcode agencies, Oxemberg’s new campaign promotes individuality. The integrated campaign redefinesOxemberg as a youth-centric brand, guiding youngsters to express their unique style.
This partnership helps Oxemberg strengthen its presence and market position in India. The brand offers a diverse range of clothing for casual, formal, and special occasions, with their latest collection tailored to the preferences of the younger generation.
GauravPoddar, Executive Director, Siyaram’ss says, going beyond star power; Daggubatti embodies the energy, style, and confidence that define the Oxemberg tribe and resonate with the youth, among whom he is idolised for his style and personality.
Daniel, Senior Vice President of Oxemberg, adds, with Daggubati as the new face, Oxemberg is set to be the preferred brand of the youth. The brand’s collections continue to strike a fine balance between professional and personal styles of expression for men.
Sharing his enthusiasm, Daggubatti notes, one of the most trusted fashion brands in India, ,Oxemberg is renowned for its high fashion, innovation, and commitment to unmatched quality. The brand focus on comfort, confidence, helps men express their true selves.
