OY expands into Southeast Asia in partnership with SBM Bharti Services
26 December 2024, Mumbai
A fashion brand under the esteemed Varija Lifestyles, Office You (OY) is expanding its operations into Southeast Asia market, covering Singapore, Malaysia, the Philippines, Thailand, and Indonesia. The brand has partnered with SBM Bharti Services for this expansion.
Women in Southeast Asia continue to shop for outdated and uninspiring workwear, says Varija Bajaj, Founder, OY. Through its new offerings, the brand aims to enable these women to command respect by choosing clothes that blend style with comfort. With over 20 years of industry experience, the brand is an expert in incorporating skin tone balance and figure correction techniques in its garments, and aims to introduce this technique in Southeast Asia, she adds.
Including luxurious reimaginations of classics like the pencil skirt and an innovative corporate or formal saree, the collection merges contemporary aesthetics with traditional grace. Its OY’s make women feel empowered and stylish, whether they're leading meetings, presenting in boardrooms, or closing deals.
As demand for high-quality and versatile workwear continues to grow exponentially, this expansion marks a significant step in the brand's mission to provide women with stylish, functional, and impressive clothing options that also align with their ambitions and success.
Akhil Kumar Shrivastava, the brand’s Chairman, opines, demand for high-quality and versatile workwear is growing exponentially across the region.
