Page Industries relaunches ‘Bras As Versatile As I am’ campaign

26 June, Mumbai 2025

An exclusive licensee of Jockey International Inc in India, Page Industries has relaunched its ‘Bras As Versatile As I Am’ campaign as part of its continued investment in the Jockey Woman collection. This strategic move is intended to strengthen the brand’s presence in the women’s innerwear segment by highlighting its growing product range and consumer-first design approach.

Since entering the women’s category, the Jockey Woman range has steadily expanded beyond essential innerwear to include a wide assortment of styles. The current portfolio includes strapless, multiway, plus-size, lounge, active, nursing, and T-shirt bras. This range is designed to meet varying consumer requirements across different life stages, body types, and occasions, aligning with the company’s focus on comfort, functionality, and fit.

Nihal Rajan, Chief Marketing Officer, Jockey India says, the brand views innerwear not just as an everyday essential, but as an extension of a woman’s personality and lifestyle. The label believes, true innovation lies in the details. Every style it creates is the outcome of deliberate thought, technical precision, and deep consumer insight, ensuring that whatever it offers is not just new, but meaningfully better for the women who choose us. This philosophy comes alive in the ‘Bras As Versatile As I Am’ campaign — a reflection of the brands promise to combine thoughtful design with real purpose, so every woman finds a bra that fits not just her body, but her life.

The campaign rollout spans over 1,000 retail touchpoints across both metro and emerging markets, supported by digital platforms and influencer collaborations.

Since its inception, the Jockey Woman range has steadily grown beyond basic innerwear. Its current portfolio boasts a comprehensive assortment of styles, including strapless, multiway, plus-size, lounge, active, nursing, and T-shirt bras. This diverse range is specifically designed to cater to varying consumer requirements across different life stages, body types, and occasions, aligning with the company’s core focus on comfort, functionality, and fit.

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