Pernia Qureshi, Shehlina Soomro launched ‘Saritoria’ new pre-loved fashion e-com platform

13th July 2021, Mumbai

Entrepreneurs Pernia Qureshi and Shehlina Soomro have launched a new pre-loved fashion e-commerce platform called Saritoria to bring vintage South Asian couture to shoppers in India and abroad.

As per Fashion Network, the e-commerce site features Indian and Pakistani brands including Anamika Khanna, Élan, and Nomi Ansari and focuses on catering to shoppers in India and the UK.

Sellers on the site upload their items themselves and set their own price. Buyers can either purchase outfits or bid on them. Saritoria provides quality checks on items to ensure they are genuine, a concierge service which takes care of the listing process for users, customer care, and shipping support.

Saritoria was launched in 2020 to start the prelove revolution.

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The platform’s mission is to empower South Asian people across the world to join the global circular economy whilst celebrating its heritage, culture, and craftsmanship.

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