‘Prime Day’ proves chartbuster for Amazon India

31st July 2021, Mumbai:

E-commerce giant Amazon witnessed the biggest response for its flagship event Prime Day this year in India.

Prime members shopped from more than a lakh small medium businesses and stores from across 6,800 pin codes, making it the biggest ever sales for small medium businesses on Amazon.

Customers from over 96 per cent pin codes of India placed orders. Prime members shopped from thousands of sellers including artisans, weavers, women entrepreneurs, start-ups and brands, and offline neighborhood stores.

This included sellers from all over India including those from tier III and IV cities. There were new product launches from over 300 top Indian and global brands.

More than 70 per cent of new Prime members shopped from outside of the top ten cities.

Personal computing, beauty, apparel, home and kitchen, smart phones and pantry were among the categories that saw the most success in terms of units sold. Sanitization, health and safety continued to be top priority for members. Brands in health, personal care products and sanitization did brisk business.

Amazon’s voice assistant Alexa answered over three million requests from customers during Prime Day.

Amazon is tapping the booming online retail market as the coronavirus pandemic has accelerated the adoption of e-commerce across the country.

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