17 August 2024, Mumbai
Apparel and accessories brand Rare Rabbit has expanded its retail presence by opening its first store in Rajahmundry, Andhra Pradesh
Featuring a white interior adorned with whimsical golden rabbits, the new Rare Rabbit store creates a unique shopping experience. It offers a range of both smart and casual menswear, including shirts, graphic t-shirts, belts, chinos, and other western wear designs.
Rare Rabbit has been actively expanding its offline footprint, recently making its debut in Jammu with a store in Wave Mall. Additionally, the brand opened its second store in Vadodara at the Mona Lisa Centrum mall. Earlier this year, Rare Rabbit also launched a store in Hyderabad.
A part of the Radhamani Textiles-owned House of Rare, Rare Rabbit also retails through its direct-to-customer e-commerce platform. Besides Rare Rabbit, Radhamani Textiles also operates the brands Rareism and Articale. Each of the company’s labels is designed with a modern, relaxed style to appeal to millennial and Gen Z shoppers.
