Relaxo Footwear ropes in Salman Khan as brand ambassador for new slippers range

Footwear brand Relaxo has roped in Bollywood celebrity Salman Khan to launch a new television advertising campaign titled ‘MazbootiBemisaal’ for its signature slippers. As per Fashion Network, the television commercial sees Khan demonstrate the brand’s wide array of colourful ‘Hawaii’ slippers and present them as a durable product as he plays a shopkeeper in the light-hearted commercial.

GauravDua, Executive Director-Sales and Marketing opines, with his mass appeal megastar Salman Khan resonates well with the brand’s ethos and is most suited to convey the brand USP of ‘MazbootiBemisaal’.”

Although closed-toe and formal shoes have see demand suffer during the pandemic, people spending increased time at home has seen slippers increase in popularity. Relaxo’s financial results for the fourth quarter of the 2021 financial year which ended in March attest to this as the business’ net profit rose by 97% and revenue rose by 38% year-on-year. Relaxo retails from exclusive-brand outlets across India and sells under brands Sparx, Flite, and Bahamas.