Retailers collaborate with brands for brick and mortar stores

Indian retailers are collaborating with brands to set up physical stores where both can house their products. For instance, Fabindia and Hidesign have set up a store in Chennai’s Pondy Bazaar. Others are working to leverage the online opportunity by facilitating deliveries while some are deepening their presence in smaller towns and cities.

Women’s wear retailer FabAlley and Indya plan to explore the brand store model while Benetton India is gearing up to launch an online store. The company also plans to set up brick-and-mortar stores in Tier II and III cities that have recovered faster. For instance, it will set up two more stores in Bihar to take the tally in the state to ten. Of the nearly 40 planned stores for 2021, 10 have been opened.

Select CityWalk has partnered most of retail brands, including premium ones like Chanel and Dior, to facilitate home deliveries. The mall is also introducing a personal shopping service wherein the staff will help customers locate stores that sell the products they require. Inorbit Malls has introduced video shopping and curbside pick-ups for customers reluctant to step out while Oberoi Mall in Mumbai has enabled a tech-backed version of its rewards program.