01 March February 2023, Mumbai
Russian Kyzyl, a direct-to-consumer (D2C) activewear and lingerie brand, is preparing to launch in India, aiming to revolutionize the industry with its unique designs, high-quality materials, and innovative features.
The brand, founded by Sumita Singh Shekhawat, Sakshi Singh, and Ladli Singh, is female-founded and bootstrap, and it intends to offer the technologically-savvy next-generation women in India a one-of-a-kind experience with its extensive range of seamless products.
The clothing produced by Russian Kyzyl is designed to stand out from the crowd, made from high-quality and durable materials that use knitting technology to provide extra comfort and performance benefits. The brand has invested significant effort to incorporate unique features into their products and is confident that it will set a new benchmark for other brands in the market.
Russian Kyzyl wants to fill the gap in the Indian market to be the first in India to offer a complete range of seamless lingerie and activewear products under one roof.
The female innerwear market in India has undergone a transformational change in recent years and is expected to reach $12 billion by 2025, according to a report by consulting firm RedSeer. The online female innerwear market is expected to touch $1 billion by 2025, and digital-first omni-channel players focused on innerwear, such as Russian Kyzyl find scope to be successful.
