12 November 2024, Mumbai
To celebrate its 50th anniversary, India’s largest apparel manufacturer and exporter, Shahi Exports, has launched a major rebranding initiative, reaffirming its dedication to ethical practices, sustainable innovation, and workforce empowerment.
Introducing a fresh visual identity, this rebranding embodies Shahi’s legacy and forward-thinking ethos. Central to this transformation is a new logo featuring a gradient color palette that transitions from teal to purple, symbolising clarity, stability, and wisdom. A distinctive spark atop the ‘I’ signifies Shahi’s unwavering commitment to excellence and innovation.
The company’s new tagline, ‘Manufacturing with a purpose,’ reflects the mission that has guided Shahi for half a century. The updated mission statement emphasises, the company is a one-stop manufacturing destination that invests in people and the planet. Going beyond just fashion, the company champions ethical practices, empower its employees, and drives sustainable innovation in the global apparel and textile industry.
Founded in 1974, Shahi Exports has evolved into one of the world’s most reliable apparel manufacturers. Today, the company boasts over 50 factories across eight states in India and maintains an 80 per cent vertical integration in its garment production process.
Through this revitalised identity, Shahi Exports underscores its continuous focus on pioneering sustainability and fostering a positive impact on both the industry and the communities it serves.
