22 February 2023, Mumbai
Shobitam has acquired the House of Blouse.
Shobitam is an ethnic wear sari brand. House of Blouse is an Indian fashion house designing custom and designer blouses. With this, Shobitam would be able to expand its product offering and provide customers with the best-shared experience the world over.
Blouses are a key complement to saris that Shobitam is all about, thus making House of Blouse the right strategic choice. In the future, Shobitam and House of Blouse together aim to expand their presence globally and add more products to their portfolio to create a world-class ethnic brand from India to the world.
Shobitam is dedicated to making Indian ethnic wear affordable, elegant, and available globally. The brand works closely with weavers across India in designing unique collections and making a difference in their lives and popularizing lesser-known and unique weaves.
The brand believes that women deserve to wear fine high quality saris and jewellery without breaking their bank accounts.
House of Blouse’s design app gives the shopper more than 1,00,000 stylish combinations to play with,create and own. It has a range of one-shoulder, corset, and jacket blouses and lacy or sheer fabrics, high neck and Chinese collar designs, and ikat, kalamkari, or cotton fabrics.
