Department store chain Shoppers Stop plans to open 12-15 stores over the next six to nine months as the Raheja K-owned company expects footfalls to accelerate post vaccine rollout. The company will expand into cities where it is currently not present. It will also expand standalone beauty stores. Last quarter, it opened five standalone stores under this sector.
Meanwhile, the company also aims to transform Shoppers Stop into a truly omni-channel business by offering all its merchandise across its 86 stores to customers at any point in time. In the September-December quarter, the retailer generated 6 percent of its sales through the digital route, which included the company’s website, its app and sales through Amazon.
Shoppers Stop also launched its white glove service on the app last quarter which would offer customers personal assistance across its product ranges. It also plans to improve its app further to make shopping easier.
Shoppers Stop also aims to grow its private and exclusive brands in future. Private labels currently bring in about 12 percent of sales for the company. The company currently has over 15 private and exclusive brands across categories. Going ahead, the company aims to increase the contributions of private labels to its business, with a focus on Arcelia, while also looking to bring in more exclusive brands to Shoppers Stop.
