23 February 2023, Mumbai
Balenzia has opened a franchise in Mumbai.
This is the brand’s fifth store in Mumbai, the brand’s first-ever franchise, and the plan is to use franchising as a model to scale up its physical store presence while continuing to operate its own outlets.
With the opening of this franchise, Balenzia has positioned itself to take advantage of the growing demand for fashion statement socks in India. As a result, the company sees continued growth and success in the coming years. Being associated with an iconic and expanding brand like Balenzia is expected to provide many benefits for franchisees like leveraging the brand's established reputation and customer base, along with its proven business model, to create a successful and profitable business.
Balenzia’s strong marketing and branding support, along with its extensive product line, makes it an attractive opportunity for entrepreneurs looking to get into the business of a rapidly growing brand.
As part of its physical strategy, Balenzia aims to make the direct-to-consumer brand available at even more locations, making it easier for customers to shop for the latest and greatest in socks and licensed merchandise.
At one time socks were available only in nylon/cotton with no options of colors, designs, style, etc. Now socks are presented on the bases of hygiene and wellness, fitness and comfort, and fashion and style.
