20 January 2025, Mumbai
Leading ethnic wear retailer in South India, Sai Silks (Kalamandir) (SSKL), plans to open 25 additional stores across South India within the next two years. The retailer recently opened its 67th store in Trichy.
Catering to the diverse preferences of customers in South India, the new store offers an extensive collection of premium sarees, including Banarasi, Patola, Kota, Kanchipuram, Paithani, Organza, and Kuppadam. Strategically located, the store aims to offer a one-stop destination for exclusive silk and handloom sarees.
The store operates under the VaraMahalakshmi retail format, which was launched in 2011 with its first outlet in Chickpet, Bengaluru. Known for its traditional store design that celebrates the rich culture of Kanchipuram, VaraMahalakshmi specializes in handloom and occasion-wear sarees, particularly Kanchipuram silk sarees. The brand provides a luxurious shopping experience honoring the heritage of South India.
These VaraMahalakshmi stores combine exceptional customer service with an unmatched inventory and variety of SKUs, allowing the company to attract and retain a loyal customer base, says Prasad Chalavadi, Managing Director, SSKL. The company operations four unique retail formats such as Kalamandir for premium ethnic fashion, VaraMahalakshmi Silk for traditional handloom and occasion-wear sarees, Mandir offering ethnic fashion for middle-class consumers and KLK Fashion Mall that caters to the value fashion demand from budget-conscious shoppers.
Each of these formats addresses different market segments, offering a wide range of products across varied price points to ensure accessibility for all customers.
