Style Union reiterates commitment to ‘Made in India’ products at Bharat Tex 2025
17 February 2025, Mumbai
During his recent visit to Bharat Tex as a buyer, Mridul Tondon, who oversees buying and merchandising at Style Union, emphasized on the brand's commitment to ‘Made in India’ as a cornerstone of their success.
A rapidly growing brand with over 100 stores across South India, Style Union demonstrates the power of Indian sourcing. The brand champions Indian quality, craftsmanship, and innovation, showcasing it to the world, says Tandon.
Adapting to the evolving Indian retail landscape, particularly the changing consumer behavior of younger generations, Style Union embraces boldness and experimentation while maintaining a unique Indian aesthetic. This approach allows them to leverage India's talented designers and manufacturers, fueling their rapid expansion.
Understanding the value-driven nature of the Indian market, Style Union focuses on Indian sourcing. This allows them to control quality and offer competitive prices, delivering true value to consumers. Sourcing nearly 90 per cent of their products from India, Style Union supports local artisans, manufacturers, and the Indian economy. This resonates with growing national pride among consumers, contributing to their expanding customer base.
Style Union believes, with its large population and growing economy, India has the potential to become a global retail powerhouse. They are actively working to establish India as a key player on the international fashion stage.
While celebrating their success, Style Union acknowledges challenges, such as sourcing specialized materials. They believe government support is essential for local production and innovation, and to develop high-quality, globally competitive sourcing within India.
Having over 100 stores across the country, Style Union is committed to showcasing Indian craftsmanship to the world, believing in the future of Indian retail and playing a role in shaping it.
