Suditi Industries strengthens kidswear presence with acquisition of brand Gini & Jony
20 November 2024, Mumbai
A leading textile and garment manufacturer, Suditi Industries has acquired Gini & Jony, a renowned children’s wear brand with a 44-year history in India. This acquisition supports Suditi’s goal to strengthen its presence in the kidswear market, utilising its integrated manufacturing capabilities, advanced supply chain, and technology-driven strategies.
Through this acquisition, Suditi aims to transform Gini & Jony into a major player in the kidswear sector. The company plans to expand the brand’s reach through an omni-channel strategy that includes Exclusive Brand Outlets (EBOs), Large Format Stores (LFS), and e-commerce platforms. It will merge Gini & Jony’s longstanding heritage with Suditi’s operational expertise to redefine the kidswear landscape in India and enhance value for shareholders.
Highlighting the importance of this acquisition, Pawan Agarwal, Managing Director, Suditi Industries, states, the brand’s legacy aligns perfectly with the company’s vision to dominate the kidswear segment, especially in the wake of the market’s post-COVID recovery. Suditi Industries will reinvigorate the brand by merging its heritage with the company’s capabilities to offer exceptional quality to the Indian market.”
Suditi's extensive manufacturing capacity will help drive Gini & Jony's growth, with the company capable of producing over 100,000 garments daily. This scale translates to approximately Rs 6 crore in daily sales potential, underscoring the opportunity to expand Gini & Jony’s market presence, adds Agarwal.
